Better umbrellas.

Not more.

The world doesn’t need more umbrellas.
It needs better ones.
One billion umbrellas are designed to fail—cheap, fragile, and destined for landfills. This isn’t just bad design; it’s a business model built on waste and replacement.
At Dripdrop, we refuse to play along. We build umbrellas that last, because the future belongs to those who break the cycle—not the product.
Co-founder and CMO, Mattias, on the Dripdrop umbrella

Less waste

by design

Most companies don’t win when their products last longer.
Traditional businesses make money by selling as many units as possible. That means building products that break—so customers have to buy again and again. Their success depends on failure.
Dripdrop flips the script. Our rental model means we profit more when our umbrellas are used hundreds of times. The longer they last, the more value we create—for us, our customers, and the planet.

Dripdrop VS the Status Quo

The Dripdrop model: use more, win more

✦ Engineered for long-term durability.
✦ Uses high-quality materials to withstand heavy use.
✦ Designed to be reused again and again, not thrown away.
✦ Profits come from efficiency and longevity, not waste.
✦ A smarter system: fewer resources, less waste, more value.

The traditional model: sell more, break more

✦ Designed for short-term use.
✦ Made from cheap materials that snap, bend, or rust.
✦ Breaks after just a few uses, forcing repurchases.
✦ Profits rely on planned obsolescence—keeping customers buying, not keeping products working.
✦ Wasteful & costly: 1 billion umbrellas trashed yearly, filling landfills with unnecessary waste.

Built to last, not to break

27 times better and we’re not done.

✦ Straps that won’t quit. Reinforced velcro, increased durability, and a larger size to prevent tearing.
✦ Improved tips. Sewn directly to the frame, making them stronger, longer-lasting, and easy to fix.
✦ A frame built for survival. High-grade fibreglass, designed to bend with the wind instead of snapping.
✦ Not just avoiding breakage—we fight wear and tear.The real challenge isn’t just fixing parts, but building a product so durable that time itself is the only thing that wears it down.

Build to break, so you buy again.

✦ The weakest link? The strap.
That tiny fabric loop holding your umbrella closed? It’s designed to fail first. Once it rips, your umbrella flaps around uselessly—forcing you to toss it.
✦ Fragile tips, guaranteed to snap.
The small plastic pieces keeping the canopy stretched? Flimsy by design. A slight bump or gust of wind, and your umbrella collapses—straight to the trash.
✦ A frame that’s doomed from the start.
Manufacturers use thin, cheap metal that bends, snaps, and rusts at the first sign of bad weather. The core structure fails—not because it has to, but because they want it to.

Sharing

is caring

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The future of ownership
is access to quality
For decades, businesses have profited from selling more by making things worse—forcing people into an endless cycle of buy, break, replace. But what if we didn’t need to own everything? What if we simply had access to better products that last? That’s when sharing economy changes everything: one umbrella, shared and used hundreds of times. Instead of millions of cheap, disposable umbrellas clogging landfills, a few well-made ones serve thousands of people. Rent when you need it, return when you’re done. When we profit from long-lasting products, we align business success with the planet’s well-being. The future isn’t about owning more. It’s about using better.